Correlations 2024: Prof. Dr. Varvara Guljajeva (Varvara & Mar)

As part of the Correlations Forum, we were pleased to present a talk by Varvara Guljajeva (she/her). She is an artist and researcher, currently a substitute professor at the Academy of Media Arts Cologne. As part of the artist duo Varvara & Mar, she has been exploring the creative potential of AI through practice-based research, focusing on the intersection of art, technology, and society. Their collaborative work, showcased at renowned venues like Ars Electronica, ZKM, and the Barbican, pushes the boundaries of art and technology. Varvara has presented her research at major conferences such as SIGGRAPH, CVPR, and ISEA. She has held positions at HKUST (GZ), the Estonian Academy of Arts, and Elisava Design School in Barcelona.
In her opening lecture Artistic Strategies to Guide Neural Networks, Guljajeva discussed how neural networks were being shaped by artists as tools for expression and experimentation. Drawing on her own collaborative work—exhibited internationally at institutions such as Ars Electronica, ZKM, and the Barbican—she explored the creative use of deep learning to generate images, text, and 3D forms. Her talk reflected on how AI could serve artistic innovation while still requiring critical expertise in dataset design and algorithmic adaptation.
The talk was held in English on December 11, 2024, at 4:30 PM in the University of Arts and Design Offenbach.
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Design: Tobias Jan Abel
Foto: Cheesoo Park