AIC

Online Talk with Taina Bucher

Facebook is Facebook

Taina Bucher shows how Facebook has become an idea of its own:

something that cannot be fully described using broader categories. Facebook has become so commonplace that most people have a conception of what it is, yet it increasingly defies categorization.

If we want to understand Facebook’s power in contemporary society and culture, Bucher argues, we need to start by challenging our widespread conception of what Facebook is.

Tracing the development and evolution of Facebook as a social networking site, platform, infrastructure and advertising company, she invites readers to consider Facebook anew. Contrary to the belief that nobody uses Facebook anymore, Facebook has never been more powerful.

Find a recording of the Talk below: